Social change design
This project, which I completed during my 3rd year at university, is focused on developing and designing an identity for a social change organization I created. The name of my organization is the Lower Arms Coalition, an organization dedicated to reducing the negative effects of guns in the U.S.
The project consisted of designing agitation material, promotional flyers for events, and solidarity material for participants at events/protests.
The project's goal was to learn about designing for a movement whilst creating a unique identity for an organization within that movement.
beginning stages: agitation
(Trigger warning)
Before creating the organization itself, I was tasked with designing agitation material for the movement. This kind of material is meant to be something that people see out in the world that draws attention to the movement and raises concerns.
My agitation consisted of a few posters of varying sizes, and stickers.
branding material
After designing the preliminary agitation material for the movement, it was time to pick a style for the brand of the organization. I wanted the main message of my organization to reflect the urgency and importance of the movement.
My wordmark is bold and loud, similar to the material that comes later. The logo of the shield reflects the organization’s goal of protecting the youth of America from gun violence. The color palette features loud primary colors to reflect that tone of urgency as well.
Event flyers
Once the branding identity was realized, it was time to carry the idea into several posters for hypothetical events that would be hosted by the Lower Arms Coalition.
Extra agitation material
After a strong identity was established by the flyers, I was tasked with making extra agitation material. With this batch, I wanted to think more outside of the box. I designed branded caution tape and a digital banner ad.
solidarity material
The last stage of this project was focused on creating material that people within the movement/organization can carry at rallies and protests, such as buttons, signage, and tee shirts.
I designed a button, set of stickers, and foam finger gun.
