S.o.u.r.c.e. branding project
This project centered around developing a branding identity for the 2024 Symposium on Undergraduate Research and Creative Expression (S.O.U.R.C.E.) event at St. Edward's University. The event allows students to present research and creative endeavors.
The goal of the project was to learn about building a brand identity for a large event.
The brand idea
As shown above, the branding of S.O.U.R.C.E. within the booklet follows a minimal and sleek design system. The idea behind this identity was inspired by the purpose of S.O.U.R.C.E. itself; forward movement through cutting edge research done by the students.
Visually, the branding elements follow this idea. Slanted arrows and bubbles depict the swift movement of ideas through a space. The typefaces are modern and elegant, representing the high level of research the students bring to the event.
Branding materials
Once I had established a sufficient branding system for S.O.U.R.C.E., I was able to carry it into various other materials that will be at the event such as the calling poster for submissions, name tags, and participation certificate.
mockups
Being chosen for 2024 s.o.u.r.c.e.
After completing this project, a brand system had to be selected for 2024 S.O.U.R.C.E. that would take place in April of 2024. Various students submitted their projects, including me.
Through a vote, my branding system was chosen to be the official system of the 2024 S.O.U.R.C.E. event. This meant that my work would be physically produced and used at the event in April of 2024.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do. Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.